Over the last few weeks, I’ve spent quite a lot of time giving advice to…
I posted last week about quantifying the difference between you and your competitors so that you stand out in the crowd.
I thought it may be a good idea to share with you a couple of things that local businesses are doing right now to differentiate:
- A local restaurant has bought two people carriers and runs customers home free of charge after their meal. Customers find it great as they don’t have to worry about booking and waiting for taxis and the restaurant makes it’s money back through increased loyalty and the fact that all customers can enjoy a drink!
- A local dentist sends text messages to clients reminding them when their appointment is due. What a great way to ensure that your clients turn up on the right day and time (after all, they may have booked the appointment six months earlier). It’s reduced their no shows considerably
And finally, the last time I booked my car in for a service, I did it all over the web. I was presented with a calendar and chose the time and date that suited me. I also entered the details of the car and which services I wanted. the website immediately gave me a fixed price quote for the work, so I knew exactly what it would cost me.
I’ve got to admit, I’d never used the internet for booking a car service before, so I was a bit dubious that it would all work properly. Surely I’d turn up and there would be lots of extra costs not included in the fixed price, or would I turn up only to be told that they weren’t expecting me? I was delighted to find out that I was wrong on both counts. They were ready when I arrived. They even spotted me on the way in and as they knew my registration number, greeted me “hello, Mr Ramsay”. The service was done to schedule and there were no additional costs…….I’m impressed!!