It’s important to get your pricing right. Get it wrong and you’ll lose work and see your profits tumble.
You need a clear strategy for agreeing on the right fees – with margins that provide the cash flow and profits that the agency needs to succeed.
The key here is to understand the underlying value you bring to a client.
You need to cover time and resources, and choose a price that gives you the profits you need for improved cash flow. But you also need to price for the value you add.